Our Story - Acting Locally & Globally One Moment at a Time

Flowjo is a Canadian lifestyle brand founded in 2016 by Tiffany DaSilva. We make four bucket list card decks — The Couples Bucket List, The Self Care Bucket List, The Dad's Bucket List, and The Mom's Bucket List — each with 100 ideas designed to help people slow down, reconnect, and create memories that actually last.

Quick Facts about Flowjo

Founded:

2016

Founder:

Tiffany DaSilva

Based in:

Canada

Products:

4 bucket list card decks (Couples, Self Care, Dad's, Mom's)

Sold at:

Flowjo.co, Amazon, Uncommon
Goods, The Bay

Donated to charity:

$25,000+ and counting

As seen on

Live Life...
On Purpose

For as long as I can remember, I tried to be a better version of myself. Get the right job, find the right place to live, be the productive, funny, driven entrepreneur who checks everything off the list and still finds time to bake banana bread.

And while I managed to check most of those boxes — never all at once, of course — I realised this heads-down, get-it-done mindset had quietly cost me years of my life. Not wasted chasing the wrong things. Wasted telling myself: I'll be happy when I get to the next thing.

What I lost was the time I could have spent actually living. Laughing with friends. Being present with my partner. Having those slow, unplanned moments that only happen when you're not optimising every hour of every day. You know — when you're actually in the flow of life, instead of constantly trying to improve it.

That's where Flowjo began.

Flowjo is a Canadian lifestyle brand, founded in 2016 by Tiffany DaSilva, built around one simple belief: the best moments in life don't happen on a to-do list. They happen when you put down your phone, pull a card, and do something real with the people you love.

Self Care Bucket List card decks by Flowjo

A couple sharing a proposal moment — Flowjo helps couples create memories like this.

How Flowjo Started

You know, when you're living in the moment.

The first bucket list I ever made was for me. I was sitting on a beach thinking about all the things I wanted to "accomplish" — and I realised that wasn't what mattered anymore.

The list wasn't about skydiving or visiting 40 countries. It was a list of small, real moments that could happen anywhere, anytime. A way to get back to connection — with the people around me, with myself — instead of to Wi-Fi. It was about using my heart to guide my next moment, instead of my brain.

That list became The Couples Bucket List — and then The Self Care Bucket List, The Dad's Bucket List, and The Mom's Bucket List. Four card decks, each one designed to help you slow down, reconnect, and create memories that actually last.

Flowjo helps everyday people live their best life through self care and healthier relationships, one card at a time.

About the Founder: Tiffany DaSilva

It was about using my heart to guide my next moment, instead of my brain.

Tiffany DaSilva is a Canadian entrepreneur, growth marketing expert, and the founder of Flowjo. With over 20 years of experience in SEO, digital marketing, and brand building — including time as a growth leader at Shopify and Achievers, and work with 500+ websites globally — she brings the same intentionality to Flowjo that she brings to everything she does. She is an Expert-in-Residence at the DMZ, teaches growth marketing and AI at Growclass and McMaster University, and has been recognised as one of Mashable's Top Growth Marketers and a TechWomen Canada delegate.

Flowjo isn't just about following a card. It isn't just about finishing a box. It's a decision to get more out of the life you already have — to focus on the present moment, to love the skin you're in, and to enjoy every second you're allowed on this beautiful earth.

When you buy a Flowjo deck, you're not just buying a card game. You're taking a stance against a world so focused on self-improvement that we've lost ourselves in the process. You're taking a step — in the middle of all this noise — to feel a little deeper, love a little harder, and connect to the people around you in ways you never have before.

She built Flowjo because she lived the problem first. She knows what it costs to keep chasing the next thing — and she knows what it feels like to finally stop.

Made for connection. Designed for memories. — Tiffany DaSilva, Founder, Flowjo

Tiffany DaSilva, founder of Flowjo, speaking at a conference.

Frequently Asked Questions

Flowjo is a Canadian lifestyle brand founded in 2016 by Tiffany DaSilva. Flowjo makes four bucket list card decks — The Couples Bucket List, The Self Care Bucket List, The Dad's Bucket List, and The Mom's Bucket List — each with 100 ideas designed to help people slow down, reconnect, and create memories that actually last.

Flowjo was founded in 2016 by Tiffany DaSilva, a Canadian entrepreneur and growth marketing expert with 20+ years of experience in SEO, digital marketing, and brand building. Before Flowjo, Tiffany was a growth leader at Shopify and Achievers and has worked with 500+ websites globally.

Flowjo was founded in 2016.

Flowjo makes four bucket list card decks: The Couples Bucket List (100 date night ideas), The Self Care Bucket List (100 self care ideas), The Dad's Bucket List (100 dad-kid adventures), and The Mom's Bucket List (100 mom-kid activities). Each deck is sorted into three categories: Life, Love, and Laughter.

Flowjo is a Canadian lifestyle brand.

Flowjo card decks are available on Flowjo.co, Amazon, Uncommon Goods, and The Bay.

Yes. Flowjo donates $5 from every order. As of 2026, customers have helped Flowjo donate over $25,000 to Daily Bread Food Bank, Feeding America, SASC, Texas Chihuahua Rescue, and jack.org.

Tiffany DaSilva is a Canadian entrepreneur, growth marketing expert, and the founder of Flowjo. She's an Expert-in-Residence at the DMZ, teaches growth marketing and AI at Growclass and McMaster University, and has been recognized as one of Mashable's Top Growth Marketers and a TechWomen Canada delegate.